For over 6 months, Juan carried out night time missions throughout the Puro Coffee Reserve in Ecuador, searching out species both known and unknown to science, that only make their
appearance in the safety of darkness. Within the forests that are located on the steep canyons separated by little streams and roaring rivers, on the eastern side of the Tungurahua volcano, he discovered Pristimantis puruscafeum, reminiscent in both colour and patterns on its skin to that of a roasted coffee bean and now named after Puro.
Leaving the right footprint with every step taken on the path to good coffee. Fairtrade values, love for the natural world, roasting coffee with energy borrowed from the sun, organic coffee waste delivered back into the earth and packaging re-born to live once more. We are Puro.
Our coffee farmers receive a fair price for their beans and a little bit extra to invest in things like schools, reforestation and agricultural improvements.
SAVING RAIN FOREST
Money from the sale of Puro is returned into the purchase and protection of rainforest reserves in the very countries our coffee comes from.
For us, connecting cause to countries integral to Puro, flows much deeper than social responsibility, for us it is about social connectivity.
Blending care and attention with positive intention to produce 3 varieties of Puro coffee from 7 Fairtrade cooperatives, using skills honed over two centuries.
Like attracts like. Our customers connect with our coffee, proud to serve it and passionate to share in its values and stories.