The Puro Coffee Frog (Pristimantis puruscafeum)

For over 6 months, Juan carried out night time missions throughout the Puro Coffee Reserve in Ecuador, searching out species both known and unknown to science, that only make their

appearance in the safety of darkness. Within the forests that are located on the steep canyons separated by little streams and roaring rivers, on the eastern side of the Tungurahua volcano, he discovered Pristimantis puruscafeum, reminiscent in both colour and patterns on its skin to that of a roasted coffee bean and now named after Puro.

The Puro Conservation Initiative (VIDEO)

A video about Puro Coffee’s involvement in establishing and maintaining Fundacion EcoMinga’s largest reserve, Cerro Candelaria, through their donations to the World Land Trust. Directed by Andy Orchard and filmed by Kendal Kempsey.

Love Puro & what their partners do? You can support this initiative just by buying coffee beans here

Fair Trade Products and Giving Back


Leaving the right footprint with every step taken on the path to good coffee. Fairtrade values, love for the natural world, roasting coffee with energy borrowed from the sun, organic coffee waste delivered back into the earth and packaging re-born to live once more. We are Puro.



Our coffee farmers receive a fair price for their beans and a little bit extra to invest in things like schools, reforestation and agricultural improvements.



Money from the sale of Puro is returned into the purchase and protection of rainforest reserves in the very countries our coffee comes from.



For us, connecting cause to countries integral to Puro, flows much deeper than social responsibility, for us it is about social connectivity.



Blending care and attention with positive intention to produce 3 varieties of Puro coffee from 7 Fairtrade cooperatives, using skills honed over two centuries.



Like attracts like. Our customers connect with our coffee, proud to serve it and passionate to share in its values and stories.


Our Ideas café

We are so stoked, our little café opened in the first week of October 2017, selling   coffee, Tea  as well as light snacks.

In our café we will be experimenting with new flavors and concepts, We use purified water from 20L bottles and 100% biodegradable in-house packaging, given our current environmental issues. Another great offering is our 5% back on every in store purchase which you can use to buy in store again, Just ask to register at our cafe.



Tell us what you think of our products.

We love constructive criticism.

How to make a Caffe Latte

Always wanted to learn the art of making a caffe latte. You can follow the basic steps or watch a video below.

Step 1

Brew a pot of fine-ground espresso coffee in either a French press, which uses a plunger to compress grounds steeped in boiling water, or on a stovetop moka pot, which forces the boiling water through tightly packed coffee.

Step 2

Heat 2 to 3 cups of milk on the stove in a pan, whisking continually to prevent burning and to build a respectable foam.

Step 3

Pour the espresso into a tall coffee cup, and add the milk. The classic ratio for an authentic latte is 1/3 espresso to 2/3 milk.

Step 4

Spoon the foam onto the top of the cup and smooth it out. Dust with powdered cinnamon for decoration or add sugar according to taste.

Or Watch the video below:)


The best thing since sliced bread…

Whether dark or light, served roasted and piping hot or chilled to perfection, coffee  is a necessity for people all over the world to help kick start their mornings. Contrary to popular belief, coffee doesn’t just automatically come in those white cups with your favorite establishment’s logo on the side of it…the beans have to come from somewhere before it can become that perfect ‘Pumpkin Spice Latte’ you just can’t wait to post on Instagram. Coffee’s history of trade and status as being a staple in many countries’ economic well-being is as rich and warm as a Trenta size of the good stuff. Here are 13 facts, from Reader’s Digest and Spot On, that you might not know about your favorite cup of Joe:

1.  The top three coffee-producing countries in the world, as measured by thousands of bags produced (one bag=60 kg/132 lbs) are Brazil-54,500, Vietnam-18,725 and Colombia-9,500.


2.  Coffee was the first food to be freeze-dried. To freeze-dry, brewed coffee is frozen into granules and then placed into a chamber where the water sublimates aka evaporates with liquidation.


3.  The name Cappuccino was inspired by the brown cowls worn by the Capuchin monks whom mostly inhabited Rome in the 1500’s. Cappucio, in Italian means ‘hood’ or something that covers the head and the derivative ‘cappuccino’ reads as ‘small capuchin.’ The beverage’s name doesn’t get it’s name from the hood itself, but the color of the hoods aka reddish-brown hue.

4.  Coffee beans grow on small trees (usually 5-7 ft tall) that resemble small Christmas trees. The berries on the trees, which resemble red berries such as Cranberries or cherries, are actually the coffee berries. Most people expect them to be brown like coffee beans.

5.  The word ‘Espresso‘ literally means “forced out” in Italian. Espresso is a concentrated beverage that is brewed by forcing a small amount of boiling water under pressure through finely ground coffee beans. The pressurized system of brewing gives the beverage a taste that is more highly concentrated than other brewed coffees.

6.  Kopi Luwak, the world’s most expensive coffee (up to $600 per pound, $50 per cup) is made from the coffee beans eaten and then excreted by a Sumatran wild cat/weasel animal, the Common Palm Civet. ‘Kopi‘ is the Indonesian word for coffee and ‘Luwak‘ is the local’s name for the animal. The Civet eats the raw red coffee beans and can digest the soft, outer part of the coffee cherry but can’t digest the inner beans so it excretes them. During digestion, a unique flavoring is supposedly replaced by the bitterness, making the overall taste of the coffee that much more desirable….yikes!

7.  An Ibrik is a long-handled copper pot for making Turkish coffee. Turkish coffee has a more stronger, more flavorful taste than traditionally brewed coffee. Traditionally, the pot was placed on the hot sands of the Mediterranean and the coffee would be brewed from the heat produced through the sands and water.  Today, those who still use the Ibrik can easily achieve desired results by placing it over a gas stove.

8.  Most coffees are a blend of Arabica and Robusta beans. Arabica’s tastes usually range from sweet and soft to sharp and tangy. Unroasted, the Arabica beans have an aroma similar to blueberries. Roasted, their smells have sugary & fruity notes. Robustas tastes range from neutral to harsh. Robustas are very expensive on the market and when used in espressos, are considered the best of the best as far as taste, texture, refinement and quality.

9.  To grow the coffee beans needed to produce just one cup of coffee, it takes approximately 140 liters (37 gallons) of water. That may seem like a huge amount of water, but compared to one egg– that needs 454 liters (120 gallons), it’s nothing.


10. Coffee is the world’s second most traded product right behind oil. Over 500 billion cups of coffee are consumed around the globe in one year. The biggest consumers of coffee around the world are Americans and Europeans. Not only are the roasted beans traded, but so are the red cherries from the coffee plants which are processed later. Guess the world truly does run on coffee.

11.  Coffee has been considered illegal in different cultures all over the world throughout history. In the 16th century, Muslim rulers banned coffee because of its “unusual stimulating effects.” In 1675, the King of England prohibited drinking drinking coffee and classified it as a crime and the Ethiopian Orthodox Church banned consumption until 1889. Coffee was also once banned from the Olympic games because it was believed that if one drank 5 or more cups, the ‘after effects’ such as ‘hyperactivity’ could act as some sort of a steroid or performance enhancing supplement….


12.  Arabica varieties such as Java and Mocha are named after their ports of origin. Arabica shares 70 percent of the total consumed coffee while Robusta is just consumed by 30% of the world. Arabica grows in mild climate while Robusta grows in warmer climate. Some of the coffee varieties are benghalensis, fadenii, mogeneti, bridsonaie, etc, i.e. different ports.

13. September 29 is National Coffee Day! Don’t forget to mark this date in your calendars! Coffee chains and local shops within your area are sure to have deals and specials going on to celebrate the liquid love shared by billions!


I hope you enjoyed this article, go brew read more on our blog or visit our shop.